Self-driving cars will change more than just the way you drive

Self-driving cars will change more than just the way you drive

<img width="400" height="300" src="https://techwireasia.global.ssl.fastly.net/wp-content/uploads/2018/09/shutterstock_682503085-400x300.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="self driving cars on the road communicates with each other to make traffic smoother"><p>Self-driving cars are going to change how people commute, transforming the nature of transport. More than that, autonomous driving technology will reshape the nature of work, and force industries to change their business models.</p> <p>The post <a rel="nofollow" href="https://techwireasia.com/2018/09/self-driving-cars-will-impact-many-different-industries/">Self-driving cars will change more than just the way you drive</a> appeared first on <a rel="nofollow" href="https://techwireasia.com/">Tech Wire Asia</a>.</p>
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Vital lessons from Malaysia’s most successful local e-commerce platforms

Vital lessons from Malaysia’s most successful local e-commerce platforms

<img width="400" height="300" src="https://techwireasia.global.ssl.fastly.net/wp-content/uploads/2018/09/shutterstock_608213636-400x300.jpg" class="webfeedsFeaturedVisual wp-post-image" alt=""><p>So, what can we learn and adopt from trendsetters in e-commerce? The best role-models to look up to are the most successful locally-based platforms in Malaysia. The Map of Ecommerce currently ranks Lelong.my, Hermo and Fashion Valet as the three most visited platforms as of Q2 2018. Here’s what we can learn from them.</p> <p>The post <a rel="nofollow" href="https://techwireasia.com/2018/09/vital-lessons-from-malaysias-most-successful-local-e-commerce-platforms/">Vital lessons from Malaysia’s most successful local e-commerce platforms</a> appeared first on <a rel="nofollow" href="https://techwireasia.com/">Tech Wire Asia</a>.</p>
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GDPR-ready marketers see improved consumer trust and engagement

GDPR-ready marketers see improved consumer trust and engagement

<img width="400" height="300" src="https://techwireasia.global.ssl.fastly.net/wp-content/uploads/2018/09/shutterstock_485402395-400x300.jpg" class="webfeedsFeaturedVisual wp-post-image" alt=""><p>THIS year has been a stressful time for many marketers as they prepared for the recently introduced General data Protection Regulation (GDPR). The regulation came into effect on 25 May and is a replacement for the 1995 Data Protection Directive, which until now, set the minimum standards for processing data in the EU. The newly<a class="excerpt-read-more" href="https://techwireasia.com/2018/09/gdpr-ready-marketers-see-improved-consumer-trust-and-engagement/" title="ReadGDPR-ready marketers see improved consumer trust and engagement">... Read more »</a></p> <p>The post <a rel="nofollow" href="https://techwireasia.com/2018/09/gdpr-ready-marketers-see-improved-consumer-trust-and-engagement/">GDPR-ready marketers see improved consumer trust and engagement</a> appeared first on <a rel="nofollow" href="https://techwireasia.com/">Tech Wire Asia</a>.</p>
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Why would brands like Nike risk safety instead of sitting on the fence?

Why would brands like Nike risk safety instead of sitting on the fence?

<img width="400" height="300" src="https://techwireasia.global.ssl.fastly.net/wp-content/uploads/2018/09/shutterstock_1159882795-400x300.jpg" class="webfeedsFeaturedVisual wp-post-image" alt=""><p>Those were the words of a former Nike customer, as he threw his sneakers into the flames of a furnace, before sharing it on social media. He wasn’t alone. A picture of another critic cutting the swooshes off his socks went viral. Later, Nike shares fell on the stock market.</p> <p>The post <a rel="nofollow" href="https://techwireasia.com/2018/09/why-would-brands-like-nike-risk-safety-instead-of-sitting-on-the-fence/">Why would brands like Nike risk safety instead of sitting on the fence?</a> appeared first on <a rel="nofollow" href="https://techwireasia.com/">Tech Wire Asia</a>.</p>
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How do companies actually get started with AI?

How do companies actually get started with AI?

by in Marketing. Posted August 23, 2018
<img width="400" height="300" src="https://techwireasia.global.ssl.fastly.net/wp-content/uploads/2018/08/shutterstock_490695298-400x300.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Machine learning is more than just an algorithm."><p>ARTIFICIAL INTELLIGENCE (AI) can lend a hand to many of today’s businesses. Whether it’s a retailer who wants to automate how inventory is recorded into its e-commerce platform or a team of plumbers who want to know how best to allocate work amongst themselves in order to optimize resources and maximize revenues, AI has a<a class="excerpt-read-more" href="https://techwireasia.com/2018/08/how-do-companies-actually-get-started-with-ai/" title="ReadHow do companies actually get started with AI?">... Read more »</a></p> <p>The post <a rel="nofollow" href="https://techwireasia.com/2018/08/how-do-companies-actually-get-started-with-ai/">How do companies actually get started with AI?</a> appeared first on <a rel="nofollow" href="https://techwireasia.com/">Tech Wire Asia</a>.</p>
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Are CGOs taking CMOs’ rice bowls?

Are CGOs taking CMOs’ rice bowls?

by in Marketing. Posted August 17, 2018
<img width="400" height="300" src="https://techwireasia.global.ssl.fastly.net/wp-content/uploads/2018/08/shutterstock_717922090-400x300.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="an exhibition booth at a trade show"><p>The role of CMOs is changing into CGOs. As marketers face rising demands from both customers and the company, they have to be more than just drivers of brand engagement; they must stand for growth as well. </p> <p>The post <a rel="nofollow" href="https://techwireasia.com/2018/08/cmos-must-use-data-if-they-want-to-keep-their-jobs/">Are CGOs taking CMOs’ rice bowls?</a> appeared first on <a rel="nofollow" href="https://techwireasia.com/">Tech Wire Asia</a>.</p>
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When was the last time you audited your social media accounts?

When was the last time you audited your social media accounts?

by in Marketing. Posted August 7, 2018
<img width="400" height="300" src="https://techwireasia.global.ssl.fastly.net/wp-content/uploads/2018/08/shutterstock_552090349-400x300.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Do you audit your social media presence?"><p>BUSINESSES have finally realized the importance of social media and what it can do for them. Hence, they’ve started investing resources into creating good content and promoting it on social media. However, how do you define what’s good? Is it content that executives within the company think is good? Or is content your customers understand?<a class="excerpt-read-more" href="https://techwireasia.com/2018/08/when-was-the-last-time-you-audited-your-social-media-accounts/" title="ReadWhen was the last time you audited your social media accounts?">... Read more »</a></p> <p>The post <a rel="nofollow" href="https://techwireasia.com/2018/08/when-was-the-last-time-you-audited-your-social-media-accounts/">When was the last time you audited your social media accounts?</a> appeared first on <a rel="nofollow" href="https://techwireasia.com/">Tech Wire Asia</a>.</p>
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Alexa, Siri, Cortana, Bixby don’t understand your SEO

Alexa, Siri, Cortana, Bixby don’t understand your SEO

by in Marketing. Posted August 6, 2018
<img width="400" height="300" src="https://techwireasia.global.ssl.fastly.net/wp-content/uploads/2018/08/shutterstock_675560386-400x300.jpg" class="webfeedsFeaturedVisual wp-post-image" alt=""><p>WHEN you launched a website, your digital strategist, most likely, put together a search engine optimization (SEO) strategy intended to drive traffic to your website through search engines. However, it might be time to re-evaluate that strategy, especially if you’re in the e-commerce or consumer goods space. Why? Because your SEO strategy might need an<a class="excerpt-read-more" href="https://techwireasia.com/2018/08/alexa-siri-cortana-bixby-dont-understand-your-seo/" title="ReadAlexa, Siri, Cortana, Bixby don’t understand your SEO">... Read more »</a></p> <p>The post <a rel="nofollow" href="https://techwireasia.com/2018/08/alexa-siri-cortana-bixby-dont-understand-your-seo/">Alexa, Siri, Cortana, Bixby don’t understand your SEO</a> appeared first on <a rel="nofollow" href="https://techwireasia.com/">Tech Wire Asia</a>.</p>
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Advertising on the road without billboards

Advertising on the road without billboards

by in Marketing. Posted August 2, 2018
<img width="400" height="300" src="https://techwireasia.global.ssl.fastly.net/wp-content/uploads/2018/08/shutterstock_779482468-400x300.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="a busy intersection in Malaysia filled with billboards"><p>Waze local is coming to Malaysia, providing a more accessible and efficient option for small and medium businesses looking at out of home advertising. Why is this better than paying hundreds of thousands on billboards?</p> <p>The post <a rel="nofollow" href="https://techwireasia.com/2018/08/out-of-home-advertising-waze-local-malaysia/">Advertising on the road without billboards</a> appeared first on <a rel="nofollow" href="https://techwireasia.com/">Tech Wire Asia</a>.</p>
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5 ways to transform your recruitment marketing initiatives

5 ways to transform your recruitment marketing initiatives

by in Marketing. Posted July 31, 2018
<img width="400" height="300" src="https://techwireasia.global.ssl.fastly.net/wp-content/uploads/2018/07/shutterstock_540221359-400x300.jpg" class="webfeedsFeaturedVisual wp-post-image" alt=""><p>RECRUITMENT MARKETING is an important part of any growing business, especially those that want to attract the most coveted new graduates and experienced talent in the marketplace. Just like branding your products, your company also has a brand, a reputation, and a culture. Bundling it all up in an authentic package and showcasing it to<a class="excerpt-read-more" href="https://techwireasia.com/2018/07/5-ways-to-transform-your-recruitment-marketing-initiatives/" title="Read5 ways to transform your recruitment marketing initiatives">... Read more »</a></p> <p>The post <a rel="nofollow" href="https://techwireasia.com/2018/07/5-ways-to-transform-your-recruitment-marketing-initiatives/">5 ways to transform your recruitment marketing initiatives</a> appeared first on <a rel="nofollow" href="https://techwireasia.com/">Tech Wire Asia</a>.</p>
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