What should brands consider when working with influencers?

What should brands consider when working with influencers?

by in Marketing. Posted July 18, 2018
<img width="400" height="300" src="https://techwireasia.global.ssl.fastly.net/wp-content/uploads/2018/07/shutterstock_1089891260-400x300.jpg" class="webfeedsFeaturedVisual wp-post-image" alt=""><p>However, for businesses looking to explore influencer marketing, there are some vital points to be considered.</p> <p>At the Asia Influencers Carnival and Awards event held in Kuala Lumpur this week, Kenny Ong, MD of Universal Music, Malaysia, Singapore, and Indochina, shared his tips on what brands should consider when selecting an influencer.</p> <p>The post <a rel="nofollow" href="https://techwireasia.com/2018/07/what-should-brands-consider-when-working-with-influencers/">What should brands consider when working with influencers?</a> appeared first on <a rel="nofollow" href="https://techwireasia.com/">Tech Wire Asia</a>.</p>
Read more

How to boost your blogging game

How to boost your blogging game

by in Marketing. Posted July 17, 2018
<img width="400" height="300" src="https://techwireasia.global.ssl.fastly.net/wp-content/uploads/2018/07/shutterstock_1069206707-400x300.jpg" class="webfeedsFeaturedVisual wp-post-image" alt=""><p>BUSINESS BLOGGING has become a powerful marketing tactic to help boost brand visibility. Posting regular blogs can reap many benefits including increased traffic to your website, increased search engine optimization, and helping to establish authority in your industry Furthermore, blogging has been shown to benefit your bottom line. According to research, six out of ten<a class="excerpt-read-more" href="https://techwireasia.com/2018/07/need-to-boost-your-blogging-game-take-a-look-here/" title="ReadHow to boost your blogging game">... Read more »</a></p> <p>The post <a rel="nofollow" href="https://techwireasia.com/2018/07/need-to-boost-your-blogging-game-take-a-look-here/">How to boost your blogging game</a> appeared first on <a rel="nofollow" href="https://techwireasia.com/">Tech Wire Asia</a>.</p>
Read more

Why marketers should take a leaf out of China’s playbook

Why marketers should take a leaf out of China’s playbook

by in Marketing. Posted July 16, 2018
<img width="400" height="300" src="https://techwireasia.global.ssl.fastly.net/wp-content/uploads/2018/07/shutterstock_1086222011-400x300.jpg" class="webfeedsFeaturedVisual wp-post-image" alt=""><p>WHEN it comes to brand marketing, China is setting a true example of how it should be done. It is not only the fastest-growing economy in the world but also the most digitally connected. With over 772 million internet users in China, the country is adept with digitally savvy consumers who are looking for new<a class="excerpt-read-more" href="https://techwireasia.com/2018/07/why-marketers-should-take-a-leaf-out-of-chinas-playbook/" title="ReadWhy marketers should take a leaf out of China’s playbook">... Read more »</a></p> <p>The post <a rel="nofollow" href="https://techwireasia.com/2018/07/why-marketers-should-take-a-leaf-out-of-chinas-playbook/">Why marketers should take a leaf out of China’s playbook</a> appeared first on <a rel="nofollow" href="https://techwireasia.com/">Tech Wire Asia</a>.</p>
Read more

How to build data infrastructure to better inform your business

How to build data infrastructure to better inform your business

by in Marketing. Posted July 16, 2018
<img width="400" height="300" src="https://techwireasia.global.ssl.fastly.net/wp-content/uploads/2018/07/rawpixel-675355-unsplash-400x300.jpg" class="webfeedsFeaturedVisual wp-post-image" alt=""><p>Building a solid data infrastructure will open many doors to your business in understanding what is going right, what is going wrong and what to expect in the future.</p> <p>The post <a rel="nofollow" href="https://techwireasia.com/2018/07/how-to-build-data-infrastructure-to-better-inform-your-business/">How to build data infrastructure to better inform your business</a> appeared first on <a rel="nofollow" href="https://techwireasia.com/">Tech Wire Asia</a>.</p>
Read more

Broadcast media seeks to go where the audience is

Broadcast media seeks to go where the audience is

by in Marketing. Posted July 12, 2018
<img width="400" height="300" src="https://techwireasia.global.ssl.fastly.net/wp-content/uploads/2018/07/shutterstock_761557564-400x300.jpg" class="webfeedsFeaturedVisual wp-post-image" alt=""><p>TODAY’S customers demand different things when it comes to entertainment. As a result, broadcasters have both, a big challenge and a great opportunity in front of them. In an exclusive interview with Tech Wire Asia, FOX Networks Asia, Senior Vice President AVOD Digital, and ConnecTechAsia speaker Ashwin Sridhar discusses the changing landscape for broadcast media. How<a class="excerpt-read-more" href="https://techwireasia.com/2018/07/broadcast-media-seeks-to-go-where-the-audience-is/" title="ReadBroadcast media seeks to go where the audience is">... Read more »</a></p> <p>The post <a rel="nofollow" href="https://techwireasia.com/2018/07/broadcast-media-seeks-to-go-where-the-audience-is/">Broadcast media seeks to go where the audience is</a> appeared first on <a rel="nofollow" href="https://techwireasia.com/">Tech Wire Asia</a>.</p>
Read more

How predictive analytics can improve your marketing campaigns

How predictive analytics can improve your marketing campaigns

by in Marketing. Posted July 12, 2018
<img width="400" height="300" src="https://techwireasia.global.ssl.fastly.net/wp-content/uploads/2018/07/shutterstock_1071029912-400x300.jpg" class="webfeedsFeaturedVisual wp-post-image" alt=""><p>Whether we like to admit it or not, humans are rather predictable and most of us keep to some kind of routine. So it’s little surprise marketers can use technology to guess what we’re going to do next through statistics and machine learning. Data can be analyzed and predictions made as to what will happen on both a macro and micro scale.</p> <p>The post <a rel="nofollow" href="https://techwireasia.com/2018/07/how-predictive-analytics-can-improve-your-marketing-campaigns/">How predictive analytics can improve your marketing campaigns</a> appeared first on <a rel="nofollow" href="https://techwireasia.com/">Tech Wire Asia</a>.</p>
Read more

The value proposition of a digital agency

The value proposition of a digital agency

by in Marketing. Posted July 11, 2018
<img width="400" height="300" src="https://techwireasia.global.ssl.fastly.net/wp-content/uploads/2018/07/shutterstock_1039152688-400x300.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="a man looking at a targeting advertising on a digital signage"><p>WHEN a company has grown to a certain size, it is not uncommon for it to begin looking at diversifying its portfolio. Disney is a prime example. Its portfolios include films, fun parks, retails, and cruise ships. Tech giant Apple similarly has moved from computers to music players and phones. In some cases, the business<a class="excerpt-read-more" href="https://techwireasia.com/2018/07/the-value-proposition-of-a-digital-agency/" title="ReadThe value proposition of a digital agency">... Read more »</a></p> <p>The post <a rel="nofollow" href="https://techwireasia.com/2018/07/the-value-proposition-of-a-digital-agency/">The value proposition of a digital agency</a> appeared first on <a rel="nofollow" href="https://techwireasia.com/">Tech Wire Asia</a>.</p>
Read more

Why you should invest more in digital advertising

Why you should invest more in digital advertising

by in Marketing. Posted July 11, 2018
<img width="400" height="300" src="https://techwireasia.global.ssl.fastly.net/wp-content/uploads/2018/07/shutterstock_494583373-400x300.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="a group of young people looking at their phones"><p>COMPANIES used to capture the attention of potential customers with flashy TV ads. This is now no longer the case. For the first time, companies are spending more on digital advertising than TV. According to a report by Dentsu Aegis Network, digital will overtake TV to account for 38.4 percent share of total ad spend<a class="excerpt-read-more" href="https://techwireasia.com/2018/07/why-you-should-invest-more-in-digital-advertising/" title="ReadWhy you should invest more in digital advertising">... Read more »</a></p> <p>The post <a rel="nofollow" href="https://techwireasia.com/2018/07/why-you-should-invest-more-in-digital-advertising/">Why you should invest more in digital advertising</a> appeared first on <a rel="nofollow" href="https://techwireasia.com/">Tech Wire Asia</a>.</p>
Read more

The history of e-commerce in Malaysia

The history of e-commerce in Malaysia

by in Marketing. Posted July 9, 2018
<img width="400" height="300" src="https://techwireasia.global.ssl.fastly.net/wp-content/uploads/2018/07/shutterstock_577030063-400x300.jpg" class="webfeedsFeaturedVisual wp-post-image" alt=""><p>As such, iPrice Group conducted a study to review how Malaysia’s top e-commerce platforms became a household name to consumers in the past decade, and what we should expect to see in the years to come.</p> <p>The post <a rel="nofollow" href="https://techwireasia.com/2018/07/the-history-of-e-commerce-in-malaysia/">The history of e-commerce in Malaysia</a> appeared first on <a rel="nofollow" href="https://techwireasia.com/">Tech Wire Asia</a>.</p>
Read more

What defines your customers?

What defines your customers?

by in Marketing. Posted July 9, 2018
<img width="400" height="300" src="https://techwireasia.global.ssl.fastly.net/wp-content/uploads/2018/07/shutterstock_482235685-400x300.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="young people using mobile devices"><p>DO you really know who your customers are? Chances are your definition is very different depending on what kind of products and services you are providing. Identifying your customers is important, because it drives your customer engagement efforts. If you failed to identify and target the right audience, all your marketing efforts will be going<a class="excerpt-read-more" href="https://techwireasia.com/2018/07/what-defines-your-customers/" title="ReadWhat defines your customers?">... Read more »</a></p> <p>The post <a rel="nofollow" href="https://techwireasia.com/2018/07/what-defines-your-customers/">What defines your customers?</a> appeared first on <a rel="nofollow" href="https://techwireasia.com/">Tech Wire Asia</a>.</p>
Read more